Shelfshoot grew out of a working retailer who needed clean product photos at warehouse speed.
Shelfshoot's engine runs IB Mortensen's daily product photography in production — phone capture from the shelf, automatic background removal, barcode matching and publishing to Shopify, with no separate studio step.
See the same flowNew collections drop weekly. Staff shoot each SKU on the floor and Shelfshoot publishes clean, consistent images.
Thousands of small parts with barcodes. Scan, remove background, match on EAN — long-tail catalogues get real photos.
Fast-moving stock that changes often. A quick shelf scan keeps online listings current without a backlog.